6 Marketing Metrics Your Boss Actually Cares About.

As marketers, we work tirelessly to move the needle on a laundry-list of metrics. But with studies showing 73% of executives don’t believe that marketing drives demand and revenue, we have to make sure that we can prove the ROI of our efforts. 

Do you know which metrics actually matter to your boss? In this cheat sheet, we'll share the six that do.

In this brief 12-page cheat sheet, you'll find:

• 6 metrics that prove the value of your marketing efforts
• Formulas and examples to help you calculate your own metrics
• Explanations and scenarios of why these metrics are important and how to interpret them